At WTM Latin America 2025, ABIH-RN showcased Rio Grande do Norte’s tourism growth, with 60,000 hotel beds and major investments like the Redinha Tourist Complex in Natal. With infrastructure upgrades, increased safety, and a 26% rise in international tourism, the region is booming. Upcoming events like São João and Carnatal promise to boost tourism further, supported by partnerships with CVC, Azul Viagens, and Decolar.

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com