The 2025 GBTA Business Travel Outlook Poll reveals a positive trajectory for the industry, with 48% of travel buyers expecting more business trips and 57% anticipating increased spending. Despite challenges like geopolitical concerns and technology shifts, regions like APAC and NORAM show optimism. Key trends include slow AI adoption, rising sustainability investments, and stricter return-to-office policies. However, hiring challenges persist, with remote work preferences affecting the industry’s workforce.