The global ecotourism market is projected to reach $829.8 billion by 2035, driven by rising environmental awareness and demand for sustainable travel experiences. North America leads growth, with eco-conscious travelers seeking nature-based activities, wildlife tours, and responsible tourism options. The sector emphasizes conservation, community involvement, and carbon-neutral travel, reshaping the tourism industry. Challenges like over-tourism and certification standards remain, but the outlook for ecotourism is positive, with sustainability at its core.