Home / Business Courses / Event Planning Course

Event Planning Course

What is Event Planning?

Here’s a very simple but provocative question that we all must have questioned once or twice – What is event planning?

Event planning organizes and coordinates all the elements and activities required to create a successful event. Event planning is a task that involves careful design and execution of a variety of tasks, such as selecting a venue, arranging catering services, managing logistics, handling vendors and suppliers, marketing and promoting the event, and, most crucial budget planning.

Types of Events

Event planning encompasses a wide range of events, each with its own set of requirements and considerations. Here are some common types of events that require event planning.

Types of events depending on the size of events:

Mega Events
Minor Events
Regional Events

Types of events depending on the variety of events:

Social/Life Events

Education and Career Events

Sports Events

Entertainment Events

Corporate

Political?

Fundraising

Religious

Types of Events Depending on the size of Event

Organizing an event is mostly the focused responsibility of Public relations, though it is only possible for some people to make it happen. In the marketing area of a company, the responsibility is assigned to the person in charge of the regional operations, with the head office Public Relation providing the concept, plan, and other support to carry out the exercise.

It is naturally logical for an organization to keep the spotlight on the region. The regional level personnel hold sufficient infrastructure and means to execute the plan, thereby carrying out the promotional work. In terms of size, events may be categorized as follows:

Mega Events: Mega Events are large-scale and high-profile events generally targeting international markets. The Olympics, FIFA World Cup, World Economic Forum (WEF), Expo, and G20 Summit are examples of Mega Events.

Minor Events: Most types of events fall under this category, and here is where freshers in event management gain experience. Almost every city, town, state, and country hosts minor events for entertainment purposes.

Regional Events: Regional events are the type of events designed exclusively for a specific tourism destination or region. The Kent Yucky Derby, the Jaisalmer Desert Festival, and FAN fair, CMA Music Festival – Nashville, Tennessee, are examples of how tourist locations position themselves for local and foreign tourism markets through annual events.

Types of Events Depending on the Variety of Events

Social/Life Events: This type of event includes life events such as birthdays, marriages, engagements, anniversaries, retirement days, funerals, etc.

Education and Career Events: Education and Career events like education fairs, job fairs, debates, seminars, and more.

Sports Events: Sports events like Marathon, Olympics, Cricket Cups, and Wrestling are a few examples of sports events.

Entertainment Events: Events like fashion shows, award functions, celebrity nights, beauty pageants, flash mobs, stage shows, etc.

Political Events: Political processions, rallies, and political functions are a few examples of political events.

Corporate Events: Corporate events like MICE (Meetings, Incentives, Conferences, Exhibitions), product launches, roadshows, buyer-seller meets, etc.

Religious Events: like Fairs, Religious Procession, Katha, Pravachan, Diwali fair, Dusherra fair, etc.

Fundraising/Cause-Related Events: Any event can be turned into a fundraising or cause-related event. E.g.: - auctions

Event Design and Production

Event design and production refers to the creative and logistical aspects of event planning. The design and production focus on creating aesthetically pleasing and captivating experience for all the attendees. Event design and production involves designing the overall look and feel of the event, incorporating elements such as décor, lighting, audio visual effects, staging, and special effects to enhance the atmosphere and engagement of participants. Here's an overview of event design and production:

Concept Development
Visuals
Venue Selection and Identity
Décor and Styling
Lighting Placements
Audio Visual Production
Stage and/or Set Design
Special Effects
Logistics
Production
On-Site Event Management

Event Planning Training

One of the best things about this industry is that no formal event planning training, qualifications, or professional certification is required to start in this industry.

While doing event planning certifications can be advantageous, they are not a requirement. Which means a career in event planning is accessible to everyone who can develop required skills and have the drive to make others special moments even more memorable by planning the right way.

Event Planning Certification

Event planning certification that can be beneficial to kick start your event planning journey are as follows:

CMP: Certified Meetings Professional.
CSEP: Certified Special Events Professional.
CPCE: Certified Professional in Catering and Events.
CGMP: Certified Government Meeting Professional.
GTP: Global Travel Professional.
DES: Digital Event Strategist.
CMM: Certification in Meeting Management.

And more

Role of Event Planning in Destination Management

Event Planning plays a crucial role in in Destination Management, as events help to enhance tourism and overall experience of a particular destination. Here are some key notes on ‘how event planning plays a crucial role in destination management:’

Attract Visitors: Events can be designed in such a way that it attracts visitors to a destination. Well planned and executed events such as conferences, music festivals, sports tournaments, food festivals and cultural events are unique selling points of every destination.

Economic Impact: Events have the potential to generate significant economic benefits for a destination. Events have a way of attracting visitors who can spend on leisure and one-of-a kind experiences. Event planning, therefore, has become a tool for destination managers to drive tourism revenue, support local businesses, and create more job opportunities.

Destination Branding: Hosting events is the ideal way to promote the unique characteristics and promote build its brand image. Through strategic event planning, destination managers can align events with the destination's values, culture, and attractions, helping to shape the destination's identity in the minds of visitors. This branding process can contribute to long-term destination development and positioning.

Take a Quiz

Can't finish the course?