A subject line that tells what the email is about. When you’re honest in your subject lines, your subscribers will trust you more. Your name, your travel site’s name, or the name of your travel agency, This goes in the from line. Use a name that your subscribers will recognize. Travel sites should probably stick with their web site’s name. Travel agencies should use their agency’s name. If you’re a self-employed travel agent, use either your name or the name of your business or site. All of your contact information Your customers should be able to get in touch with you easily if they need to. Include your full postal address, phone number, website, social network profiles and any other contact information your customers can use.
A call to action telling subscribers how to respond. If you’re selling a vacation package or offering a limited-time special deal, include a link to a page where they can read more information or book their discounted vacation. Pictures, Include photos of destinations you’re advertising. Feature images of hotel accommodations, show your customers exactly what they’re getting for their money.