Sustainable Tourism
Introducing sustainable business models in the tourism sector
In destinations, we have seen for a while now an emerging trend to become more ‘green’ or ‘eco’, and consumer research shows an increasing awareness towards having a more sustainable lifestyle and sustainable travel. Sustainability has become a buzz word and still, many associate sustainability above all with environmental impacts. Others seem to see it as a form of ‘greenwashing’ and again others may just focus on very specific areas of being ‘sustainable’.