Along with other Red Sea mega-projects such as NEOM, a 26,500 square mile commercial zone and Saudi Arabia's response to Silicon Valley is now under development in the northwest of the country, and like the Red Sea project, the Amaala project seeks to focus on ultra-luxury "wellness tourism" and the arts.
The PIF, which is driving the project and will provide initial finance, has unveiled this ultra-luxurious resort on the Kingdom's northern Red Sea coast. As time goes on, the private sector will be able to take advantage of partnership and investment opportunities.
The "Amaala" resort, which has already been nicknamed the "Riviera of the Middle East," will emphasize wellness and healthy living. In the Prince Mohammed bin Salman Nature Reserve, a resort will be built. According to PIF, Amaala will be part of a giga-projects investment portfolio that will create a unique "tourist ecosystem," encourage economic diversification, and provide high-value job opportunities alongside NEOM and the Red Sea Project.
By rephrasing the existing idea of luxury tourist experience, especially in terms of integrative wellness, specialty treatments, and associated recreational activities, Amaala will spark the world's imagination, "Naples stated at the time.
"Amaala represents a one-of-a-kind and transformative luxury experience, combining full-fledged wellness tourism with a curated mix of arts, culture, and sports offerings that are individually tailored for the ultra-luxury lifestyle, including a fashion scene, healthy-living services, and year-round sea expeditions."
According to the developers, Amaala will include "extraordinary architecture and unmatched luxury in both hotels and private homes, as well as a small shopping village."
It will also house an arts academy to help young artists from Saudi Arabia and the region grow and develop.
The development will feature marinas and a yacht club, with the goal of becoming a destination for boutique luxury cruises.
There will be a combination of galleries, ateliers, artisan workshops, bespoke stores, and a variety of foreign and local eateries in the retail sections.
Amaala, along with the other giga-projects, will promote the diversification of Saudi Arabia's leisure and tourist economy while supporting cultural preservation, ecological preservation, and sustainability as envisioned in Vision 2030.